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This book came highly recommended by Biz Stone, author of " Blogging" -- I liked his book so much that I was compelled to take a look at this one. I read it. Now I'm reading it again.

Molly's definition of "new" designer may not be what you expected.

I have very mixed emotions about this book. On one hand it is fresh and persuading -- in the style that Molly is known for. On the other hand I see gaps and lapses in the portrayal of what good design is all about. It's certainly new and powerful. But it's also troublesome -- to me at least.
      It's easy to see why Biz Stone liked the book because it seems to put emphasis on many of the design practices used in today's "Blog" sites. Many of those are very handsomely deisgned -- while others fit nicely into Vincent Flanders' Web Pages That Suck.
      Without a balance of technical skill and aesthetic instinct, programmers can be severely limited in their abilities to improve web sites, and designers may fall short of successfully making heavy markup changes. Even in a specialized industry, those who are most empowered, most able to find good jobs and contacts, and most able to adapt to our industry's rapid change, are those with diverse but integrated skills.
      This potent little guidebook shows the way toward developing and refining those integrated skill sets, the ones that make you more valuable to your clients, to your employer, to your partners, to whoever has a stake--and a say in the success of--in your future.


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      In Integrated Web Design, Molly E. Holzschlag, one of the pioneers of web development, aims both barrels of reality at her profession in a unique series of discussions and tutorials that's long overdue, addressing:
* The state of the dualistic profession of web design/development (aka web building)
* Why the concept of integration is paramount to success
* What other leaders in the industry have to say about integrating your skills
* The nuts and bolts of working with logic and creativity as they apply to design and technology:
* How to understand color, shape, space, and typographic design concepts from the perspective of technology
* How to use markup, CSS, scripting, and multimedia from a design perspective
* How to become an innovative web builder and independent thinker in a rapidly changing environment

So why am I troubled about this book?

      As I read it, and go through the information, I must agree with Molly's philosophies. However, I do not see the teachings reflected in many of the sites she idolizes. I see examples used in the book as "good design" that make me cringe at their lack of 'good design'. It's almost as if the author is moving the reader away from good design rather than toward it. That's what puzzles and troubles me.
      If you're serious about broadening the scope of your design sensibilities, then you need to get this book. While certain aspects of the book bother me as a pragmatic designer -- there is certainly enough good information and excellent teachings herein to make it a high recommendation.

Do us all a favor.

If you buy this book, and if you really read this book, please drop me a line and share your opinions with the rest of us. I'm sure there will be many out there who agree and disagree with my review.

Fred Showker


Integrated Web Design:
Building the New Breed of Designer

by Molly E. Holzschlag

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  About the Author:
      Most recently executive editor of WebReview, Molly Holzschlag is also the creator of the award-winning design and development company Molly.Com Inc, and is one of the most active authors and speakers on web design in the world. One of the Top 25 Most Influential Women on the Web in 1998, she is renowned for her advisory role in such conferences as WebShow 2000 and her multiple books and articles on design and development.

* Integrated Web Design: Building the New Breed of Designer - by Molly E. HolzschlagPaperback: 250 pages; Publisher: New Riders Publishing - 1st edition (September 16, 2002)

* from the Web Department. Keywords for this item are: Web: Web design, Web development, html, shtml, gifs, jpgs, web graphics, layout, pages -- You can find many other titles from this department here!


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