by Steven Heller (Editor), Philip B. Meggs (Editor)When Transforming Words Into Print Becomes a Passion
__ Color'em, distort'em, move'em: changing fonts on a computer screen is almost as easy and fun as playing with a set of rubber stamps. And yet, creating and choosing type is an art that not only requires artistic skills, but a deep understanding of the many ways type is rooted in the communication patterns of our times. In "Texts on Type: Critical Writings on Typography," acclaimed design authors Steven Heller and Philip B. Meggs open a window into the secret universe of present and past typography.
__ "Texts on Type" is an unprecedented opportunity to discover some of the most brilliant and sparkling minds of 20th century type design and typography. In fifty thought-provoking essays, readers encounter the evangelists and critics of a craft whose aesthetic frontiers have always been negotiated with unsurpassed fervor, from W.A. Dwiggins, Herman Zapf, and Paul Rand to the front-runners of contemporary typography. Practitioners of type and typophiles will perceive this craft with new eyes as they learn about the groundbreaking technological, aesthetic, and cultural changes that have propelled typography from a rarified, secluded craft into a dynamic activity practiced by millions.
The fifty essays cover topics such as
* Principals of designing and choosing the right typeface
* The Modernism versus Tradition debate
* The relationship between type form and expression
* The anatomy of typefaces across the 20th century
* Aesthetical reflections from classics to electronic and dynamic typography * Texts on Type : Critical Writings on Typography - by Steven Heller (Editor), Philip B. Meggs (Editor)Paperback - 288 pages, Allworth Press; Dimensions (in inches): 0.65 x 9.74 x 6.77 * from the Typography Department. Keywords for this item are: Typography: type, fonts, faces, how-to use type, selecting type, using fonts -- You can find many other titles from this department here!
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