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by Ilene Strizver When you read the first few pages of Type Rules, you'll understand why I call this book, from Ilene Strizver, the most significant typography book since Alex White's Type In Use. Author Ilene Strizver writes: I CAN TRACE MY INTEREST in type and letterforms back to the posters I drew for my junior high school elections. I can remember spending hours on the lettering, measuring out the strokes of each character, the spaces between each letter as well as the spaces between the lines. Those posters would appear extremely crude by professional standards, but my interest in the geometry of letters and the relationships between their positive and negative spaces was evident even then. ___ After studying music and then fine art in college, I was lucky enough to have landed a seat in Ed Benguiat s lettering class at the School of Visual Arts in New York City; my life was never to be the same again. Ed instilled within me the passion for type that I have today, and that with which I will attempt to infect you. The bad news is if I succeed, there is really no cure for it; the good news is "catching it" will open your eyes to so many exciting things you have never seen before, and allow you to enjoy and appreciate the world around you in a completely new way. <end quote> by Ilene Strizver List Price: $32.99 Our Price: $23.09 You Save: $9.90 (30%) Hardcover - 160 pages (March 2001) North Light Books;Dimensions (in inches): 0.70 x 11.26 x 8.90 Register to WIN this book Type Rules Type Rules gives superb tutorage in the ways and arts of type and typography. No, it's not steeped toward publication design as is Alex White's Type In Use, but rather a survey of proper, historic, tasteful, innovative, and creative ways of type. They both need to be on your bookshelf. Each page is a luscious immersion in the stuff that makes good type. You already know my love an passion for typography... well, this is the book I would dream of writing if I were to write about typography. Ilene shares a brief but fulfilling history of type in "From Metal to Mac" then covers the look and postures of type, selecting the right type for the job, basic techniques for emphasis, fine tuning and tweaking, typos and how to avoid them, symbols and dingbats, customizing fonts: Dos & Don'ts and even designing your own typeface. Many of the chapters have both basic and advances versions which get you into the real 'passion' of typography. (Here's a sample spread directly from the book!) The book is loaded with superb illustrations and examples -- not to be confused with the run of the mill type books out ther -- Ilene works at the top of the ivory tower. In her years at U&Lc she worked with the very best typographers in the industry: Ed Benguait, Gerard Huerta, Jim Parkinson and Herb Lubalin to name just a few! Take a look at this example. If you don't buy this book now, you'll be missing a most important opportunity to increase your skills and understanding of typography by quantum leaps. . "Type Rules: The Designer's Guide to Professional Typography needs to be part of any visual communicator's bookshelf!" Fred Showker Editor/publisher, DT&G Magazine Let me send you a free copy of this book... We'll be selecting a lucky reader to receive this book in our monthly "Bookster" ___ Send in your review of a recent book you've purchased, attach a jpg of the cover, or an interior spread, and send it along. We value your opinions-- pro or con -- and if we select your review, then you get the next book -- possibly this one FREE. ___ It's as simple as that. JUST ASK, or go directly to the Design Bookshelf BOOKSTER review area to post your review! Type Rules is from North Light Books, and is available through the Design Bookshelf in association with Amazon Books. Ilene Strizver is a typographic consultant, designer and writer specializing in all aspects of typographic communication. Her primary client is ITC, where she directs the typeface development program. Keywords: Photoshop: Image Processing, graphics, illustration, photography, retouching (Photoshop) - - 11/02/01 *Submit Your Book *Review a Book... Get a Book * Want to talk about it? Join the Designers' Cafe The email list for YOU

Design Bookshelf for designers, desktop publishing, graphics and digital photography
Called: "The Yahoo of Books for designers and visual communicators"