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Wonderful gifts come in small packages. I was completely knocked out when I opened
this package from John DeMao, Chair, Communication Arts and Design and Director of
the Center for Design Studies at Virginia Commonwealth University. His gift was a
copy of the freshly printed "Revival of the Fittest" edited by Phillip
Meggs and Roy McKelvey -- researched, written and designed by a team of graduate
students in the Communication Arts & Design department at VCU.
The Revival team presents an exciting look at comtemporary versions of the great, classic typefaces, explaining the surge of interest in these revivals. Within these covers you'll find all the names you've heard, but may not be well acquainted with: Bodoni, Caslon, Garamond, Bembo, Didot, Clarendon, Cheltenham, Galliard, Jenson, and on and on. Each face is thoughtfully annotated with the history of its origins, visual examples of its use through history, and displayed in superbly designed pages. Each spread is truly a visual treat -- you have no idea.
I'd really like to show you all the spreads, and share the experience with you. But I can't do that. Here are just a few examples -- I did my best to scan in these samples with a compromise between readability and small download size -- when you click to view large versions they may take up to 30 seconds to load. Hopefully they'll be enough to get your creative curiosity percolating.
Revival of the Fittest clearly demonstrates that classic is, and will be, cutting edge in the digital age. Each spread is a lesson in good design, and the text of the book is a complete course in typography. Colleges and Universities should adopt it as the text for "Introduction to Typography."
Spend a little time with this book and, like me, you'll be looking around for clients and projects where you can exercise this new shot-in-the-arm of design energy. If you design, or work with type and typography in any form, you should not hesitate even a second before ordering this book. If you read the pages of DT&G, or the Design Center, then you absolutely must have this book. When I refer to Centaur or Egyptian, Humanist or Frutiger, you'll share the understanding and great appreciation for the masters and the type faces they have bestowed upon the world of visual communications.
Revival of the Fittest :
Digital Versions of Classic Typefaces
by Philip B. Meggs (Editor), Roy McKelvey (Editor)
List Price: $35.00
Our Price: $24.50
You Save: $10.50 (30%)
Hardcover - 192 pages North Light Books; Dimensions (in inches): 0.83 x 11.33 x 8.91
* The Designer's Guide to Web Type: Best Fonts Online - by Kathleen Ziegler (Editor), Nick Greco (Editor) Paperback - 287 pages (June 2001) Writers Digest Books, Dimensions(in inches): 1.43 x 9.68 x 7.27
* From the Typography Department. Keywords for this item are: Typography: type, fonts, faces, how-to use type, selecting type, using fonts -- You can find many other titles from this department here!
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