The Philosophy, Art, and Science of Ambigrams
by John Langdon
Logos. Words as art. This is an absolutely fascinating book -- and a powerful creative idea-starter for all graphic designers, illustrators and typographers. These are logos on steroids -- typographical constructs that defy gravity and provide the viewer's eye with a visual treat. We highly recommend this book for anyone who puts pen to paper (or mouse to desktop) to create typography that speaks beyond mere letters and words!
The new edition of Wordplay : The Philosophy, Art, and Science of Ambigrams contains about many new ambigrams, several new essays, plus a 16 page color insert featuring a number of my word-illusion paintings. It also features a new Foreword by Dan Brown, a complete and thorough history of my ambigrams, a section showing my favorite commissioned ambigrams, and a "How Ambigrams Are Created" section.
John Langdon says: As both an artist and a graphic designer, I specialize in the visual presentation of words. Language, philosophy, and science are interwoven into the design of words, which are manipulated to create surprising illusions. This unique approach culminates in a wide variety of corporate logos, and in ambigrams– words that can be read equally well from more than one point of view. Most of my ambigrams read the same when turned "upside down," or rotated 180 degrees. If you were to climb up on your desk, walk around behind your monitor and lean way over so you could see the screen, you'd be able to read Wordplay" and my "JohnLangdon" logo just as easily as you could sitting in your chair.
This book will thrill you, amuse you, and open your eyes to a whole new realm of graphic manipulation of letter forms. Get it today!
Wordplay : The Philosophy, Art, and Science of Ambigrams
by John Langdon
Paperback: 224 pages; Publisher: Broadway (November 8, 2005); Language: English; List Price: $14.95 - buy now: Price: $10.17 and You Save: $4.78 (32%)
See similar titles in the Typography department Keywords: Typography: type, fonts, faces, how-to use type, selecting type, using fonts
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