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. . . Published by Peachpit Press -- Paperback, 222 pages, January 1996	Recommended for all Mac owners, particularly Desktop Publishers, writers, teachers! Beyond the Mac Is Not a Typewriter More Typographic Insights and Secrets Think of this as the typography equivalent of Strunk and White's The Elements of Style. This little book not only defines the principles governing type but explains the logic behind them so readers can understand and see what looks best and why. "A must read book for new Mac or iMac owners!" Fred Showker, Editor, Publisher: DT&G Magazine Buy it NOW Mac Edition or, the Windows Edition for $13.56 ~ Support The Design Center and Save 20%!
Table of Contents Introduction Review Anatomy of Type 1. Centuries of Type Aldus Manutius 2. The Art of Readability 3. The Art of Legibility 4. Quotation Marks 5. Hang that Punctuation 6. Punctuation Style 7. When to Shift that Baseline 8. Expert Sets 9. Small Caps 10. Oldstyle Figures 11. Ligatures 12. Condensed and Extended Type 13. Display Type 14. Kerning 15. Linescaping (leading) 16. Paragraph Spacing 17. Alignment 18. Headlines and Subheads 19. Pull Quotes 20. Caption 21. Emphasizing Type 22. Line Breaks & Hyphenation 23. Swash Characters 24. Initial Caps 25. Typographic Color 26. Ornaments and Dingbats 27. Pi and Picture Fonts 28. Don't be a Wimp! 29. Evocative Typography 30. Multiple Masters 31. Choosing a Typeface 32. Telltale Signs of Desktop Publishing 33. Trends in Type John Tollett

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