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by Leander Kahney

BEST Are there tradeshows for toasters? Of course not. So why is there a twice yearly show devoted to a type of computer? Well, a computer isn't just a computer when it's a Mac, and Macintosh fans will go to great lengths to celebrate their devotion.

"The Cult of Mac" (No Starch Press, Nov. '04), the new book from Wired News reporter Leander Kahney, explores the quirky world of serious Mac fans. This beautifully designed, four-color book brings the Mac community to life through 376 pages and over 500 original photos, most never published before. And the story is a fascinating one. "If you want to know what's happening in the Apple underground, talk to Leander Kahney," says Eric Hellweg, CNN columnist.

Readers meet fans who get Apple tattoos, devotees who build aquariums out of old Macs, people who volunteer at computer stores (like CompUSA and Circuit City) to sell Macs, even entire families who travel hours to Apple Store openings. They're here, in living color, and they love their Macs.

coverThis unique coffee table book is not only a must for any Mac fan, it also makes fascinating reading for anyone interested in the intersection of technology and popular culture, or discovering the unique people who live their lives by Apple's "Think Different" motto.

Steve Wozniak says:
      "The Macintosh is more than a computer, it's a way of life. This book is about what it is to be a Macintosh person."

Guy Kawasaki says:
      ". . . required reading for anyone who loves his or her Macintosh."


By Leander Kahney will be available November 2004 US $39.95 ($55.95 Cdn), 376 pp., 4-color, hardcover from No Starch Press
Free sample chapter "Tales of Macworld" (PDF format, 3 MB)


Leander Kahney is a journalist who covers Apple and the Mac community for Wired News. Before joining Wired, he was a senior writer at MacWeek. He has written for numerous publications, including Wired Magazine, Scientific American, and the London Guardian.

ABOUT NO STARCH PRESS: Since 1994, No Starch Press has published unique books on technology, with a focus on Open Source, security, hacking, web development, programming, gaming, and alternative operating systems. Our titles have personality, our authors are passionate, and our books tackle topics that people care about.


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click hereThe CULT of MAC
by Leander Kahney

Hardcover: 280 pages; Publisher: No Starch; 1 edition (October 25, 2004); List Price: $39.95 - buy now: Price: $26.37 and You Save: $13.58 (34%)

See similar titles in the Mac department Keywords: Macintosh OS, OSX, iApps, iLife, Networking, Add-ons, Mac OS

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