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Design Bookshelf | Reviews By Joyce Evans

Design Bookshelf | Reviews By Joyce Evans
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Flash Web Design
The Art of Motion Graphics


by Hillman Curtis


Flash Web Design is a one-of-a-kind book. You'll discover very detailed deconstruction of real world, client paid sites that work. Hillman Curtis is a master with motion graphics, who better to glean these precious pearls of wisdom from?

"Present your message so that it will not be ignored. Lean and mean….kick it out."

Hillman Curtis has established himself in the world of motion graphics on the web. In this book you'll find deconstructions of successful, real-world Flash animations and interfaces. The examples used are real applications, often award-winning, that are currently successful on the Web. They aren't graphics that have been made up just to illustrate a book. Mr. Curtis said he picked the 8 files used because they most reveal the techniques he thinks are crucial to becoming a successful Flash motion graphic designer.
__ The sites and topics covered are: Macromedia Shock zone, a 20k advertisement, Hillmancurtis.com navigation, 3D Wire frame, Video into Vectors, Christina Manning Poem, Manifestival Site and Juxt Interactive.
Each chapter begins with an explanation of the thought behind the design. Then the concept, the vision and the process used to attain a successful design are detailed.
__ The lessons learned here will clearly show you that "the motion is the message" and that motion is a universal language. Discover how Mr. Curtis effectively utilizes motion to elicit the desired emotions in the viewer.
__ The book is a piece of art in itself, a very unique layout and design. Each design is broken down into steps, and within these steps are the details and illustrations to demonstrate. For example– the 20k advertisement –Step 2 is creating a mask. There are 9 separate tasks involved in the implementation, illustrated with 6 screenshots of the Flash interface that correspond to the tasks.
__ A wide range of topics are covered:; freezing motion for effect, motion in perspective, encoding MP3, movie clips, and optimizing sound. This is just a partial list of the many topics discussed.
__ "If you can come away from this book with an understanding of how you can use Flash and the design process to communicate clearly, creatively, and with impact, I will have achieved my purpose here."
__ Flash Web Design will add a new dimension to your Flash design arsenal.

Joyce

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Joyce Evans from Idea Design Copyright 2000 Joyce Evans, All Rights Reserved

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