Identity Solutions: How to Create Effective Brands With Letterheads, Logos and Business Cards

by Amy Schell, Cheryl Dangel Cullen

Designers help companies choose how they want to be represented in their business collateral -- do they want bright orange, splashy stationery to express their energetic business practices? Do they want a conservative typeface to show they are an established, credible corporate presence? Letterhead systems are integral to how companies express their identity, and designers are faced with the challenge of constantly finding new approaches to this common identity dilemma.
 
Whitney Scott, American Library Association says: "
      There's only one opportunity to make a first impression--and when business materials and messages represent a company, identity is it. Identity systems containing corporate images and ads can be a company's lifeblood whether thriving or on the ropes, so every organization wants its own Nike "swoosh" for maximum consumer recognition, but how to develop it? Cullen and Schell have produced a valuable design resource in which page after page of full-color identity designs, complete with illustrative tips, help promote creative insights and reinforce the basics. Sections on innovative risk and self-promotion showcase daring yet budget-conscious solutions to design problems; for example, the cost savings accrued by using colored paper rather than full-color process help pay for die-cut detailing or gold foil. This user-friendly volume should draw many readers seeking inspiration as well as nuts-and-bolts know-how.

Don't miss Identity Solutions: How to Create Effective Brands With Letterheads, Logos and Business Cards
by Amy Schell, Cheryl Dangel Cullen

Hardcover: 144 pages ; Dimensions (in inches): 0.65 x 11.40 x 8.96 Publisher: How Design Books; 1st edition (April 2003); List Price: $32.99 - buy now for Price: $23.09 and You Save: $9.90 (30%)

See similar titles in the Design department Keywords: Design and Publishing, graphic design, layout, aesthetics, arts

 

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