The New Graphic Design School
by Alan Swann
"Sight is a process by which our brains decode the visual stimuli received from the eyes and turn these into an image of solid objects..."
Completely revised and updated to cover computeraided design and the use of software applications in all aspects of commercial design. Tips on producing professional work from leading design practitioners are included. Paper.
A fully updated edition of the popular book on the principles of graphic design
This new Third Edition presents the fundamental principles of graphic design, now revised to cover the latest tools and techniques. Supplemented with examples of students' work throughout, it includes new information on digital design and the use of software applications in all aspects of commercial design. Coverage includes practical guidance on designing for a variety of media and projectsÐfrom advertising and packaging to corporate work and Web design.
About the Authors
Alan Swann (London, UK), a graphic designer with major newspapers and an art director in advertising, lectured and wrote extensively on design and design-related areas.
David Dabner (London, UK) teaches at the renowned London College of Printing and is course director of the Higher National Diploma in Typographic Design. He is the author of How to Use and Understand Design and Layout.
See Also:
- Creativity for Graphic Designers: A Real-World Guide to Idea Generation--From Defining Your Message to Selecting the Best Idea for Your Printed Piece - by Mark Oldach
- Designing with Type: A Basic Course in Typography (Fourth by James Craig
- Principles of Two-Dimensional Design by Wucius Wong
- Creatively: New Ways to Unlock Your Visual Imagination by Robin Landa
- Design Basics: Ideas and Inspiration for Working with Layout, Type, and Color in Graphic Design by Joyce Rutter Kaye
- Becoming a Graphic Designer: A Guide to Careers in Design, 2nd Edition by Steven D. Heller
- Graphic Design That Works: Secrets For Successful Logo, Magazine, Brochure, Promotion, and Identity Design by Not Applicable
- Design Literacy (Continued): Understanding Graphic Design by Steven Heller
- The 7 Essentials of Graphic Design/ by Allison Goodman
- Graphic Design Solutions, 2E by Robin Landa
Don't miss 
The New Graphic Design School
by Alan Swann
Product Details: Paperback: 192 pages Publisher: Wiley; 3 edition; List Price: $45.00 - buy now: Price: $29.70 and You Save: $15.30 (34%)
See similar titles in the Design department Keywords: Design and Publishing: graphic design, layout, aesthetics, arts
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