I have compiled this list of books particularly for those of you who wish to learn DESIGN from the bottom up.
      So many design books today are merely eye candy and have no real depth beyond mimicry. These books on the other hand, contribute to the design mind -- in essence making you a designer rather than just copying the designs of others. They address the discipline of analytical design thinking, and broaden your scope of intuitive thinking so that you can design on your own -- on par with those designers others mimic.
Read these, develop a sense of design awareness, and they'll be mincing you!
Thanks for reading.

Looking Closer 3 - Classic Writings on Graphic Design, is actually a series of books with a collection of essays that provide fascinating reading tracing the continuum of critical thought from graphic design's earliest days as a viable art and craft. All of them bring into discourse hundreds of seminal essays by such distinguished figures as William Morris, Aldous Huxley, Alvin Lustig, and Paul Rand, reviving ideas of form and content as well as arguments over manner and style that have been lost for decades. For professionals, teachers, and students alike, this pivotal collection is an invaluable compliment to any design library. Edited by Michael Bierut, Jessica Helfand, Steven Heller, and Rick Poynor
If you like that, go for Looking Closer, the first edition, and Looking Closer 2, the second edition. - Softcover, 6 x 10; 256 pages check links for price discounts
 
Design Issues: How Graphic Design Informs Society - Edited by DK Holland... Based on the popular "Design Issues" column in Communication Arts, this anthology of brilliantly-conceived mind-teasers explores how design communicates with, rubs itself against, and sometimes stumbles around the "real" world. Here are some of the column's most intriguing and provocative selections, taken from an unorthodox mix of over 20 contributors. - 288 pages; Paperback $17.55
 
Graphic Design History - Steven Heller and Georgette Ballance... Covering the history of the industry from its birth at the turn of the twentieth century to its place in the new millennium, Graphic Design History is the only reference that assembles long-lost essays defining the history and spirit of the graphic designer into one fascinating resource. - 352 pages; Paperback, 40 b&w illustrations $17.55
 
Graphic Design for the 21st Century - by Charlotte Fiell, Peter Fiell... A wonderful romp through a collection of creative solutions and idea starters. Written and assembled for both enjoyable reading and thumbing. A real eye opener. - Hardcover: 640 pages $39.99
 
Design Connoisseur - An Eclectic Collection of Imagery and Type... Exquisite graphic design artifacts make up this unusual collection culled from the pages of type and typography books spanning four vintage decades. Dating from 1900 to 1940, most of the rare type specimens, layouts, marks, and decorations from the period have never been reprinted before, and will serve as inspiration and re-source for practicing design professionals, students, and teachers of graphic design. - by Steven Heller and Louise Fili, 208 pages; Paperback $15.95
 
Dead Ahead - The Web Dilemma and the New Rules of Business... Lucidly written text details innovative ways to facilitate consumer behavior on the Web; create a Web game plan that fits business needs; resolve leadership, organization, and budgetary issues for Web strategies; establish a brand, gauge competition, internationalize Web presence; and invest in the right technology to succeed. - by Laurie Windham with Jon Samsel; 256 pages; Hardcover $19.95
 
Sex Appeal - by Steven Heller... The secrets of sex as a tool in advertising and graphic design are unveiled in this frank exploration of the ubiquitous use of the erotic and exotic in the mass media. In this the first book of its kind to seriously examine the use and/or abuse of sex and innuendo in the mass media, essays and interviews with leading figures in mainstream marketing focus on sexuality and eroticism, from the so-called satiric pornography of Calvin Klein ads to the muscle men and women hawking Evian water. - Softcover, 6 3/4 x 10, 288 pages; 218 b&w illustrations You Pay $15.15
 
Design Culture: An Anthology of Writing - from the AIGA Journal of Graphic Design... A selection of 78 of the most significant and stimulating essays, interviews and symposia from a leading journal examines the role of design in contemporary culture. Provocative views from individuals both within and outside the field are put forth in enjoyable essays grouped under intriguing chapter titles: Love, Money, Power; Facts and Artifacts; Modern and Other Isms; Borrowed Designs; Public Works; Arts and Crafts; Understanding Media; Identity and Icon; Design 101; and Future Shocks. - 320 pages; Softcover $15.95
 
The Education of a Graphic Designer - ... This compelling collection of essays, interviews, and course syllabi examines how changing professional standards in graphic design have revolutionized the way design is taught, learned, and practiced. Forty-two top designers and educators talk theory, offer proposals, and discuss a wide range of educational concerns, from the dichotomies between theory and practice to the importance of mastering the traditional media of the field versus the need to learn new media and remain flexible in a changing world. - 224 pages; paperback $15.15
 
Graphic Design and Reading - Explorations of an Uneasy Relationship... Edited by Gunnar Swanson. Discover the multifaceted interaction between graphic design and reading. The writings discuss various kinds of established reading patterns - from magazine browsing to online reading to contemplating a one-word poster - 256 pages; Softcover $15.95
 

from the Web Department. Keywords for this item are: Web: Web design, Web development, html, shtml, gifs, jpgs, web graphics, layout, pages -- You can find many other titles from this department here!

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