This is a provocadve collection of writings from some of the world's most articulate designers. The writings explore design responsibility with a scope and diversity previously unseen.
If you design visual communications in today's marketplace you need to address some serious questions about who you are and what your primary job is...
For instance: if you were hired to design a web site for the owner who was sending millions of spam emails to sell a fraudulent product, what would you do? You know, there are thousands of designers out there doing just that. Do you suppose they do their best to suck in people to be defrauded? Do you suppose they build the 'buy now' buttons to be as persuasive as possible knowing that when they click and purchase, their employer is committing a crime? Do you suppose those designers can sleep at night?
I'd be willing to bet those designers haven't read this book.
Be sure to read our Interview with Steven Heller in DTG Magazine!
Veronique Vienn is a creative director, marketing consultant, and author who has written extensively on design ethics and business practice. She has edited, art-directed, and written for design Magazines such as COMMUNICATION ARTS, EYE, GRAPHIS, INTERIORS, IMAGE, METROPOLIS, and PRINT. A consultant for clients such as Yves Saint Laurent, Desgrippes Gobe Group, and Express, she is an expert on issues surrounding corporate design, branding, and advertising. A faculty member of the School of Visual Arts design program and the author of several books, she lives in New York City.
Published by Allworth Press, New York, New York; 257 pages, paperback.
* from the Design Department. Keywords for this item are: Design and Publishing: graphic design, layout, aesthetics, arts -- You can find many other titles from this department here!
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