Design Bookshelf for designers, desktop publishing, graphics and digital photography

List Price: $29.99 Our Price: $23.99 You Save: $6.00 (20%) Paperback - 285 pages 4th edition. The Coriolis Group , Dimensions: (in inches): 0.79 x 9.99 x 8.02 . Looking Good in Print, Fourth Edition by Roger C. Parker (Editor), Patrick Berry It's back, and it's better than ever. "The Looking Good" series is one of the most important collection of skill builders in the electronic design industry. Looking Good In Print has followed the desktop publishing field from its inception with the right design, the right techniques and the right handling of the topic for anyone embarking on a publishing venture. This book, as were its previous editions, is an excellent choice for anyone aspiring to become a successful desktop-publishing professional. In fact, it's the guide, long respected in the desktop-publishing community, and this fourth edition has more examples of good and bad designs than ever. Parker and Berry first discuss essential design concepts such as relevance, proportion, consistency, contrast, restraint, and attention to detail. Next the authors teach you about basic tools for organizing layouts: grids, columns, gutters, headlines, kickers, captions, bullet lists, and pull quotes, to name a few. They delve into the intricacies of typography and font families, highlighting such concepts as type size, alignment, and leading and kerning. Next you learn about the use of white space and about rulers and accents such as borders, boxes, drop shadows, and bleeds. The authors discuss illustrations, clip art, backgrounds, charts, diagrams, tables, and maps and advise you on positioning those elements on a page. There's also a lot of information on selecting, resizing, and placing photographs. A full-color chapter illustrates how to choose color and use spot color, full color, and duotones. Now celebrating its 10th anniversary with nearly a quarter million copies sold, Looking Good in Print has become a classic and virtually launched an entire genre. Recognized as the definitive work in its category, this book features new information on service bureaus, color and printing, color lasers, new technologies, and much more. The New York Times says, "If you can afford only one book on desktop publishing, this is the one." MacWEEK says, "A graphic design primer for anyone who wants to design better-looking...desktop-published printed material." PC Week says, "Looking Good in Print is an excellent and valuable resource." DT&G Magazine says: "This is one of the few books on design that is actually a design book. It does not refer to the Windows or Macintosh operating systems or to any software programs -- fortifying you with real design knowledge rather than a false reliance in the tools. Keywords: Desktop Publishing: page layout, printing, dtp, design, Quark, Pagemaker, (DTP) - 11/27/99