Before and After Graphics for Business
by John McWade
As the founder of the very first desktop publishing company (PageLab) and the publisher of Before and After magazine, John McWade knows graphics. He also knows business -- and the depth of that knowledge comes through in every page of this handsome primer on creating effective business graphics!
In these pages, a master of the medium shows you how to use today's tools to create business graphics that communicate your business's identity in a variety of forms. From creating charts, graphs, calendars, and maps to designing newsletters, creating various types of stationery, coming up with an identity, using photos to convey a message, and creating gift certificates, Yellow Pages ads, coupons, forms, and more, this elegantly designed volume shows you how to present your business to the world graphically. Best of all, you'll discover how to think visually -- ensuring that your perceptions of your business are the world's perception of your business through the effective use of business graphics.
John McWade
Designer, teacher, and author John McWade has been at the forefront of the graphic design and desktop publishing worlds for several decades. As the first beta user of the desktop publishing program PageMaker, John went on to found the first desktop publishing company, PageLab, to take advantage of the new tools. With his partner Gaye McWade, he founded Before and After magazine. He is also the author of Before and After Page Design from Peachpit Press.
If you like the book, you'll really like the magazine: Before and After
Sample PDFs
How to design small calendars - Eye-catching calendar designs for wallet and desktop. [SmallCalendars.pdf 28 pages, 4.3mb]
What's the right typeface for text?
How to choose a typeface for clear, easy reading over long distances. [TextType.pdf 13 pages, 1mb]
How to find the perfect color Getting that just-right color is part art, part science. We'll show you. (PerfectColorPDF 25 pages, 2.9mb)
Don't miss 
Before and After Graphics for Business
by John McWade
Paperback: 208 pages; Publisher: Peachpit Press (April 7, 2005); List Price: $29.99 - buy now: Price: $19.79 and You Save: $10.20 (34%)
See similar titles in the DTP department Keywords: Desktop Publishing: page layout, printing, dtp, design, Quark, Pagemaker, InDesign
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