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Retail: $29.95 Buy Now: $23.96 SAVE: $5.99 Paperback - 352 pages Top Floor Pub Dimensions (in inches): 0.81 x 10.01 x 7.05 Poor Richard's E-mail Publishing by Chris Pirillo Say all you want about push technologies: plain old electronic mail works best. Everyone has it; everyone uses it; everyone likes it. Poor Richard's E-Mail Publishing shows you how to create and grow communities around e-mail publications. David Wall, Amazon reviewer says: __The book describes author Chris Pirillo's experiences in building the Lockergnome newsletter and extrapolates nuggets of advice from them. In the process of sharing his accumulated wisdom, the book explains the technical (HTML formatting, mailing list software) and nontechnical (content selection, subscriber management) aspects of running a list. But the author doesn't remain in the spotlight. Poor Richard's E-Mail Publishing includes a series of In addition to the advice of newsletter publishers, the book provides appendices listing mailing-list software, list service providers, and e-publications worth a look. __Topics covered: Why e-mail newsletters work, how to build mutually supporting Web sites and newsletters, configuring mass-mailing software, managing subscriptions, creating and collecting content, plain text and HTML formatting, list service providers, and advertising. Andy McCann, Editor This is an excellent, straight-forward manual on e-mail publishing, banner ads, driving traffic, and especially ethics. Keywords: Web design: Web development, html, shtml, gifs, jpgs, web graphics, layout, pages (Web) -