Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage
by Peter L. Phillips
According to a recent survey by the Design Management Institute, development of truly useful design briefs is one of the top ten issues that design professionals struggle with on an on-going basis. This book reveals what every design manager must know to build and develop a strategic, business relevant design organization and process.
The Secrets Behind Successful Design Briefs
The design brief has finally been de-mystified!
Once considered a simple set of directions that was handed down to the designer by a disengaged manager, it has evolved into a multi-lateral, strategic business tool.
This is the first book to analyze the secrets of successful design briefs and their management. it successfully and comprehensively outlines a document, a process, and a discipline that places strategic thinking and objectivity at the core of a relevant design project or programÑusing words, concepts, and criteria every business manager will understand and appreciate.
Many organizations still view design merely as a decorative service function and overlook its vast potential as a core, strategic business resource. The design brief can help designers and managers change that perception by making each stakeholder part of the creation process. Creating the Perfect Design Brief covers all the essential elements of the brief: assembling the team; developing the design brief; project overview; category review; target audience review; company portfolio, business objectives; phases; scope, time line, and budget; and research data. Designers and design managers will learn how to:
- Rethink design, and design management as a strategic process
- Establish mutually valuable relationships with the design brief team
- Receive substantial and timely input from upper management
- Create a design brief that can deal with changes
- Use the design brief in project tracking and as a tool to measure return on investment.
Michael Eckersley, Principal, Human Centered says:
"This book offers plenty of solid advice on the means of effective design brief development. But its larger value lies in Phillips' distilled wisdom in how to employ the design brief as a strategic design management tool. His is a virtually sure-fire formula for increasing design's centrality to, and influence upon, corporate culture today."
Don't miss 
Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage
by Peter L. Phillips
Paperback: 224 pages ; Dimensions (in inches): 0.51 x 8.84 x 6.10; Publisher: Allworth Press; (March 2004); List Price: $19.95 - buy now: Price: $13.97 and You Save: $5.98 (30%)
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