Start & Run
A Creative Services Business
by Susan Kirkland
Editor's Comment: Having been in the design and advertising industry since 1972, I attest that this book has what it takes to teach you the ropes of freelancing. Sisan relates so many scenarios -- working with clients -- that I remember directly from my past experiences. She's right on the money with dozens of hard-learned lessons of how to be a successful freelancer; or how not to. Fred Showker
This book is inexpensive, and provides crutial information for freelance designers and other creative professionals such as writers, illustrators, and photographers who want to run successful businesses. And while the publishing company is touting the "computer" aspects of Susan's teachings, I feel the real-world education is far more important. Read on...
Start & Run a Creative Services Business shows you how to make money designing such things as logos, corporate promotional materials, websites, and advertisements. Industry-specific information is presented in a logical order, appealing to the novice as well as the seasoned professional. Relating her personal experiences as a freelance designer, the author acts as your friend and advisor in entering the competitive world of the self-employed. For example, there's a chapter on what to do when clients don't pay and another that offers advice about freelancing during economic slumps.
But you'll need more than talent... You'll need to know how to:
- Learn how best to "position" yourself with the competition
- Leverage your freelance advantage
- Get the very most out of your portfolio... electronic or not
- Recognize and avoid problem accounts... before it's too late
- Build a loyal client list to lock in repeat business
- Market your creative skills worldwide
- Translate your creative skills into cash
Learn what to do... and when
There are ups and downs to the freelance gig -- and you need to be able to meet them head-on. You've got to get the jobs in the first place. Then you've got to make that client feel like he's your only client. More importantly you've got to send out bills, track your expenses and actually collect and get paid. In today's world, that's not as easy as it sounds. This book offers the most important information for creating an electronic portfolio, targeting your market online, and distinguishing yourself from the competition. Susan Kirkland shares tips and techniques to overcome self-doubt, find and keep clients, buy the right equipment, team up with professional peers, and make more money.
With the tips and first person accounts in this book, you can run a successful business working for yourself and doing creative work you enjoy -- making money with your creative talents!
Richard Laurence Baron, 30-year advertising veteran says:
... "The one book you really need if you want to be a successful freelancer. [It's] the book you'll need if you're going to be stranded on a desert island with only your Wi-Fi notebook computer and your wits between you and successful freelancing. Believe me, I know."
John Matlock says Susan knows what she's talking about:
Starting and running your own business is often not something you want to do, it's what you absolutely have to do. Once you make the decision to get started, there are a couple of things to remember: One is that the only thing you have to sell is your time. Therefore don't waste time on trivia. Two is that you have to treat this seriously as a business. Begin doing real accounting. Three specialize in something -- play to your strengths, don't try to be all things to all people. Four, take advantage of the services offered by things like the Small Business Councils, often funded by your state university. This book covers many of these areas -- the author knows what she is talking about.
Start & Run A Creative Services Business
by Susan Kirkland
Paperback: 174 pages, Publisher: Self-Counsel Press -- List Price: $17.95; Price: $12.21; You Save: $5.74 (32%)
About the author
Susan Kirkland is a graduate of the Columbus College of Art and Design and since has accumulated more than 25 years of experience in advertising design. She has worked for ad agencies, in-house corporate marketing departments, design studios, and as a freelancer. She has won numerous awards for her work, including multiple Ad-Q awards.
See similar titles in the Business department Keywords: Business, Marketing, eCommerce, Office management, promotion, security,
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