The Complete Guide to Book Marketing
by David Cole
With an intense focus on strategy that won't be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry. Completely updated and expanded with an enhanced focus on selling outside traditional channels, The Complete Guide to Book Marketing features systematic, results-oriented approaches to reaching the largest amount of readers for the least amount of money.
Readers will find no-nonsense advice for building a publishing identity, cultivating feedback from your audience, and implementing an effective publicity campaign. This new edition also features a brand-new section on marketing to the lucrative education market, as well as new information on e-book marketing, print-on-demand, and marketing backlist and reprint titles.
Tony Lyons, president and publisher, The Lyons Press says:
"The Complete Guide to Book Marketing is an essential reference for anyone who wants to learn absolutely everything about how to sell books. If you publish, market, sell, or publicize books, you need this book close at hand." --This text refers to the Paperback edition.
Randall Beek, president, Consortium Book Sales & Distribution says:
"Without a doubt this is the best book on the subject. I'll be recommending it to all our clients and any publisher or author who wants to know more about marketing."
Don't miss 
The Complete Guide to Book Marketing
by David Cole
Paperback: 235 pages ; Dimensions (in inches): 0.62 x 8.82 x 6.10; Publisher: Allworth Press; Revised edition; List Price: $19.95 - buy now: Price: $13.97 and You Save: $5.98 (30%)
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